Why twitter is the BEST platform for engagement

Siddharth Chaudhary
2 min readJan 8, 2021


Social media is entering to our lives more and more nowadays, and there are many platforms built for different purposes. Facebook, for example, is used for socialising with people you know online, but Twitter is more used for connecting with people worldwide. You could compare twitter to a bar. You can talk to anyone, such as prospective clients or customers.

But what makes twitter so good? We’ll take a look.


Twitter makes it easy to pinpoint your target audience. This is not only through the use of profiles and bios, but through features such as #hashtags and @mentions. Twitter can definitely help you find people to connect with.


The mobile site for twitter is very simplistic and easy to find relevant content on, and you can get your message across to people quickly.


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As a paid service, twitter allows you to promote your tweets to regular people. However, this does cost money, obviously.


Hashtags is one of the best features of twitter. You can add #hashtags to a tweet to make it appear next to other tweets with the same hashtag. For example, tweets with the hashtag #apple, would appear next to tweets with the same hashtag. The best thing about this is that you can use multiple hashtags in one tweet to reach target audience quickly.


Twitter allows you to tweet photos and visual content, so you can put advertisements there.

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